(优)第7章 战略性计划与计划实施.pptVIP

Strategic Management What managers do to develop the organization’s strategies. Strategies The decisions and actions that determine the long-run performance of an organization. Why is Strategic Management Important It results in higher organizational performance. It requires that managers examine and adapt to business environment changes. It coordinates diverse organizational units, helping them focus on organizational goals. It is very much involved in the managerial decision-making process. Exhibit 8–1 The Strategic Management Process Exhibit 8–2 Components of a Mission Statement Exhibit 8