市场营销报告4265598837.doc

Marketing plan: Appropriate Happy company ●Executive summary This is appropriate music plush toys into New York market export marketing plan. Appropriate music company is located in Dalian, specializing in Chinese toy company. Through the skill and second-hand investigation, company think New York import plush toys market prospect. Since 2008, New York to Chinese toys since demand an average annual increase 50%, other economic indicators, such as the average annual GDP growth, and New York city is America 1.4% domestic disposable personal income of the highest in. Therefore, appropriate le company use this opportune time into New York the most representative -- macys department store, and surrounding areas for the company implemented bottom-up strategy provided a good opportunity, this market success will give the company product brings strong brand reputation, so as to facilitate the appropriate music plush toys into other American market. Appropriate le company conservative goal is to achieve America to China toy demand revaluation 0.5%. In New York the demand growth rate of Chinese toys (currently at every year 50%) be reckoned into New York first year, appropriate music plush toys demand is about 8,000 pieces. Advise the company sign a sole distribution agreement, can use this opportunity to depend on sole agent selected. Macys is a good choice. The inspection abroad, appropriate le company is the first product of company of the highest quality blended in Japan of robot technology intelligent doll, located in the disposable income of higher white-collar, at the age of 22 to 35 senior workplace personage. Product distribution adopt the following ways: (1) for distributors give them substantial profits, (2) for end user mainly adopts the bus body printed on company product advertising images, for some activities sponsored in activities. Embedded advertising, and contact the local magazine, insert advertisement in magazines. Once established this market, will hel