一、建構價值鏈.pptVIP

L E A R N I N G O U T C O M E SAfter reading this chapter, I will be able to: Define planning. Explain the potential benefits of planning. Identify potential drawbacks to planning. Distinguish between strategic and tactical plans. Recognize when directional plans are preferred over specific plans. Define management by objectives and identify its common elements. L E A R N I N G O U T C O M E S (cont’d)After reading this chapter, I will be able to: Outline the steps in the strategic management process. Describe the four grand strategies. Explain SWOT analysis. Describe how entrepreneurs identify a competitive advantage. Planning Defined Defining the organization’s objectives or goals Establishing an overall strategy for achieving those goals Developing a comprehensive hierarchy of plans to integrate and coordinate activities Planning is concerned with ends (what is to be done) as well as with means (how it is to be done). 1.企業使命/願景/理念/目標/策略/策略行動方向 2.策略管理是一連串抉擇並用以解決問題的過程 3.策略是為了有效達成任務落實、願景及使命之追求 1、價值鏈之一般概念 1、價值鏈之一般概念 1、價值鏈之一般概念 1、價值鏈之一般概念 1、價值鏈之一般概念 Strategic management process Strategic Management Process A nine-step process that involves strategic planning, implementation, and evaluation Strategic Management Process 1.The organization’s current identity Mission statement Defines the purpose of the organization Objectives Strategic plan A document that explains the business founders vision and describes the strategy and operations of that business. 2.4 Environmental scanning Screening large amounts of information to detect emerging trends and create a set of scenarios 3.5 Competitive intelligence Accurate information about competitors that allows managers to anticipate competitors’ actions rather than merely react to them SWOT: Identifying Organizational Opportunities SWOT Analysis Strengths (strategic) Internal resources that are available or things that an organization does well Core competency: a unique skill or resourc