《魏玮0430改房价调控.docVIP

内容摘要 随着中国经济和社会的发展和消费结构的持续调整，和在不断增长的商品住宅的需求，房地产企业以其关联度强，带动系数大，发展迅速，已经成为国民经济的支柱产业，在现代社会和经济生活中起着举足轻重的作用。房地产是典型的资金密集型行业，具有风险高，周期长，投资大，供应链长、地域性强的特点，正是这些特点决定了其必然面临的财务管理风险。 本文主要从房地产企业的财务风险入手，结合目前的房价调控环境，从以下几个方面进行探讨：首先，阐述本文的写作目的，房地产企业财务风险的研究背景，研究意义以及研究方法；其次，分析房价调控环境下房地产企业所面临的财务风险；再次，选取万科房地产企业进行实证分析研究数据；最后，提出房地产企业财务风险管理的对策。 关键词：房地产企业；财务风险；管理策略 Abstract As Chinas economic and social development and the consumption structure of continuous adjustment, and the growing demand of the commodity residential house, real estate enterprises for its strong correlation, driving coefficient is large, rapid development, has become the pillar industry of national economy, in modern social and economic life play an important role. Real estate is a typical capital-intensive industry with high risk, long cycle, large investment, long supply chain and regional characteristics, it is these characteristics determine the inevitable risk faced by financial management. This article mainly from the financial risk of real estate enterprises, combined with the current housing price regulation environment, carries on the discussion from the following several aspects: first, the purpose of writing this article, the real estate enterprise financial risk of the research background, research significance and research methods; Secondly, analyze the house price control under the environment faced by real estate enterprise financial risk; Again, select vanke real estate enterprise carries on the empirical analysis research data; Finally, the real estate enterprise financial risk management countermeasures are put forward. Key Words: Real estate enterprise Financial risk Management strategy  1 导言 1.1 研究目的 本文研究的主要目的是通过对房价调控环境下房地产企业所面临的财务风险进行分析，进而提出合理完善的房地产企业的财务风险的建议，以助于房地产企业更好的对其在持续经营过程中所面临的财务风险进行有效的识别、评估，并加以控制管理，确保房地产企业的健康长期发展。 1.2 研究背景 随着经济全球化进程的加快，中国企业必须面对来自世界各地的跨国公司的挑战，面对来自市场的知识经济和网络经济的压力。经过近30年的快速发展的房地产业，已经发展成为一个关系国计民生的支柱产业。自2005以来，房地产开发指标继续上升，一些省份和城市的投资呈继续上升，供应和需求之间的紧张关系。商品房结构性矛盾