哈尔滨及其周边地区农家乐发展状况分析.docxVIP

摘 要乡村旅游是旅游业向农业的延伸，近几年来，我国的乡村旅游的发展迅猛，逐渐成为解决三农问题的新方式。研究农家乐旅游的相关问题可以给农家乐经营者和当地政府提供一定的借鉴意义，为今后农家乐这一旅游产业的发展壮大提供建议。本文首先从农家乐和乡村旅游的概念出发,通过调查哈尔滨农家乐的发展现状,总结哈尔滨农家乐的类型,发现目前的主要的产品项目有清闲娱乐体验、农家乐趣体验、耕种采摘体验、动物亲近体验、民俗风情体验等。接着我们分析其发展前景及优势劣势,并指出哈尔滨农家乐发展中存在盲从与简单效仿、产品单一、规模过小等问题。最后提出哈尔滨农家乐发展的建议,应该充分利用东北地区天然优势、完善经营管理。关键词：农家乐；乡村旅游；发展策略AbstractRural tourism is to the extension of agricultural tourism, in recent years, the fast development of rural tourism in China and gradually become the new way to solve the problem of agriculture, rural areas and farmers. To study rural tourism related problems can be generated by operator and the local government to provide the certain reference value, for the future rural provides Suggestions for the development of the tourism industry. This article first embarks from the organic and the concept of rural tourism, through the investigation in Harbin rural development present situation, summarizes the type of Harbin farmhouse, found that the current main products project at leisure entertainment experience, farm fun experience picking experience, farming, animal close to experience, experience folk customs, etc. Then we analyze the development prospect and advantages of the disadvantages, and points out that existing in the development of Harbin farmhouse to follow and easy to follow, single product, the small size and so on. At last put forward Suggestions for the development of Harbin farmhouse, should make full use of natural advantages, improve the operation and management in northeast China.Key words：happy farmhouse；Rural tourism；The develop strategy1引言1.1研究背景与意义改革开放以来，我国经济社会快速发展，人民生活水平不断提高。仅仅物质上的享受越来越不能满足人们的需要，精神层面的享受逐渐被重视，外出旅游已经成为人们在紧张的工作之后的放松心情，缓解疲劳的重要方式，旅游业也随之成为推动国民经济发展的重要产业。随着众多大众城市空气环境的恶化，人们开始怀念乡村清新的空气、静谧的环境、无垠的田野和物我两忘的大自然氛围。在回归自然、回归绿色的趋势下，传统农业成为旅游业所延伸的对象，进而产生了乡村旅游业。乡村旅游业除了能满足消费者的需求，还能有效促进农业发展、农民增收、农村建设。在乡村旅游中，以“住农家屋、吃农家饭、干农家活、享农家乐”等为主要内容的“农家乐”旅游结合丰富的自然、人文资源，价位适中的住宿设施、地方特色餐饮及农家主人的亲切服务，在国内有着广阔的市场。而农家乐，就是乡村旅游的一种重要形式,是乡村旅游发展到高级阶段——民宿度假的初期形态。农家乐的实质