ppt课件-operatingaretailstore-eastcarolinauniversity.pptVIP

Operating a Retail Store Understand how to make a retail store operational Merchandising Types of Merchandise Staple Goods – items that are constantly in demand by customers. Examples are toothpaste, milk, or bread. Used consistently and replaced on a regular basis Sales are easily predictable because they are bought on a consistent basis. Convenience Goods – small, inexpensive items that customers purchase frequently. Examples are gum, bottled water, or magazines. Found in convenience stores, grocery stores or gas stations. Fashion Goods – items that are popular at a certain time. An example is clothing. Includes any item that comes in or out of style Retailer will maximize sales by acquiring the product as it is gaining popularity Seasonal Goods – products that are popular only at a certain time of year. Examples are swimsuits, boxed chocolates, or snow skis. The Merchandise Mix Businesses must pay close attention to their target market and must obtain, develop, maintain, and continually improve upon their merchandise mix. Components of the Mix Merchandise Mix – made up of all the products that a business sells Product Line – a group of closely related products that a business sells Product Items – the products that make up a product line. A specific model or brand Merchandise Mix Strategies Development – develop new products to bolster the company’s image or to expand their market share. Expansion – businesses can choose to add either new product items or new product lines. Modification – altering a company’s existing product. Deletion – may occur when a product is no longer useful, obsolete, not fashionable, or room is needed for another product. Buying and Pricing Buying Activities The role of a buyer in a retail setting is to purchase goods for resale to the customer. Their activities include planning, research, and evaluation. Merchandise planning – includes four elements – planned sales, a beginning-of-the-month inventory, planned purchases, an