MarketStructureandFirmStrategy.pptVIP

* * * * * * * * * * * * * * * * * FIGURE 11-10 The Long-Run Supply Curve in a Perfectly Competitive Industry The Long-Run Supply Curve in a Perfectly Competitive Market “If Everyone Can Do It, You Can’t Make Money at It”: The Entry and Exit of Firms in the Long Run Explain how entry and exit ensure that perfectly competitive firms earn zero economic profit in the long run. 11.5 LEARNING OBJECTIVE Long-run supply curve A curve that shows the relationship in the long run between market price and the quantity supplied. Increasing-Cost and Decreasing-Cost Industries Industries with upward-sloping long-run supply curves are called increasing-cost industries. Industries with downward-sloping long-run supply curves are called decreasing-cost industries. The Long-Run Supply Curve in a Perfectly Competitive Market “If Everyone Can Do It, You Can’t Make Money at It”: The Entry and Exit of Firms in the Long Run Explain how entry and exit ensure that perfectly competitive firms earn zero economic profit in the long run. 11.5 LEARNING OBJECTIVE Easy Entry Makes the Long Run Pretty Short in the Apple iPhone Apps Store MakingtheConnection Economic profits are rapidly competed away in the iPhone apps store. YOUR TURN: Test your understanding by doing related problem 6.4 at the end of this chapter. In a competitive market, earning an economic profit in the long run is extremely difficult. And the ease of entering the market for iPhone apps has made the long run pretty short. Explain how entry and exit ensure that perfectly competitive firms earn zero economic profit in the long run. 11.5 LEARNING OBJECTIVE 用免費資源做生意 0元創業潮 MakingtheConnection 隨著智慧型手機、平板電腦成長帶動應用軟體需求爆發，全球六、七年級生正展開一場「零元創業」新革命，是這一波風起雲湧創業浪潮的新趨勢，顛覆了過去非要在大企業內才能有規模的模式，打破非要先燒錢的迷思、不迷信「本夢比」、創業門檻超低、軟硬體齊備，以最精簡的團隊、竭盡所能利用免費資源的方式強調快速搶攻市場，潛在客戶就在雲端、在Facebook等著你。　 　　 資金、技術門檻不見了 　　這不是名流、時尚party，而是一群年輕創業家一月一次的平價聚會，討論的卻是創業商機。索尼易利信指定旅遊app“玩透透”、把會員卡搬到手機上的“ekado”、將Facebook標籤功能複製到其他網站的塔圖網(Tagtoo)等創業團隊，摩肩擦踵，忙著介紹自己的新創公司、尋求合作機會。 　　之