商务报纸、杂志介绍课件.ppt

Business Articlesin Newspapers and Magazines Introduction 1.商务报刊杂志 2008年上半年广州财经类报纸销量排名 (数据来源：北京世纪华文国际传媒咨询有限公司) English Newspapers and Magazines Apple to launch iPhone in China By Justine Lau in Hong Kong , Joseph Menn in San Francisco 2009-08-31 Apples iPhone is set to make its debut in China by the end of this year after the US company reached agreement with China Unicom, the countrys second-largest mobile operator. China Unicom on Friday said it would start selling the 3G iPhone in the fourth quarter after signing a non-exclusive three-year contract with Apple. The company said it would not use Apples traditional revenue-sharing model and would instead pay the group on a wholesale basis. China Unicom said it hoped the introduction of the iPhone would boost falling profitability. The company said on Friday that first-half net profit fell 42.1 per cent to Rmb6.62bn ($969m) amid heated competition, while revenues dropped 4.3 per cent to Rmb74.51bn. Chang Xiaobing, chairman and chief executive, said he expected iPhones to lure more high-end users who spend more on data services. “IPhones will help us to change the structure of our customer base and improve [average revenue per user],” said Mr Chang. “I fear marketing expenses of the whole industry will rise because of this,” said Marvin Lo, analyst at Daiwa Securities. 2. 例文赏析 Analysts doubted how much of a boost the iPhone would provide to China Unicom as grey-market iPhones not tied to any operator are widely available. Analysts estimate 1m-2m iPhones are in use in China, which has nearly 700m mobile users. 中国联通将与苹果合作推出iPhone手机 英国《金融时报》刘励和(Justine Lau)香港、 约瑟夫?梅恩( Joseph Menn) 旧金山报道 2009-08-31 苹果公司(Apple)的iPhone已确定将在今年年底之前登陆中国市场。此前，这家美国公司已与中国第二大移动运营商中国联通(China Unicom)达成协议。 联通上周五宣布，在与苹果签订一份为期三年的非排它性合同后，它将在第四季度开始销售3G版iPhone。 联通表示，它不会采取苹果传统的收入分成模式，而是以批发形式向苹果采购iPhone。 联通称，它希望iPhone的推出将提振自己正在下滑的利润率。 联通上周五表示，由于竞争激烈，该公司上半年的净利