Considerations on Further Development to China’s Enterprises Using Sport marketing Strategies.docVIP

Considerations on Further Development to China’s Enterprises Using Sport marketing Strategies 　　Education ， Langfang Teachers’ College， Langfang ， China.） 　　Abstract. China is a large manufacturing country. Enterprises are needed to do enormous work on publicity in order to make the whole world understand and use our products. Sport marketing is a brand new field to enterprise marketing. All companies are facing important issues like how to make use of sport marketing means to improve their respective economic effects and to promote further development. Through the explanation to the meaning of sport marketing， this article analyses the mistakes in sport marketing and gives specific strategies for sport marketing formulation. It summarizes the author’s ideas and provides the reference frame for better China enterprise development via sport marketing. 　　Key words： Sport marketing； Enterprise； Products； Economic effects 　　Besides competition itself， modern sports events also provide a market promotion platform for enterprises – sport marketing. As a means for modern marketing dissemination， sport marketing caught people’s attention with the vigorous development of modern sports from 1980s. The development of sport marketing in China was later than that in western countries. According to the statistics， the total output value of world sports industry a year is more than 470 billion dollars. In some development countries in Europe and America， the total sports output value accounts for 2% of their gross national product. In China however， this figure was only 0.2% in 2004. With the sustained development of China’s economy， it is estimated that its total output value of sports will account for 1.5% of GNP in 2010. Domestic companies should take hold of this favorable opportunity and set up their image via sport marketing so as to promote their respective brands， actively participate in the international competition of sport marketing， and enhance their further de