businessexecutivesrecognizethatcriticalthinkingis（businessexecutivesrecognizethatcriticalthinkingis）（38页）.docVIP

“It may well be, in fact, that competence in editing and correctness is a late-developing skill that blossoms only after students begin taking pride in their writing and seeing themselves as having ideas important enough to communicate.” John C. Bean (2001) GEB 3213: Communicating Business Information I. Course Overview: The skilled communication of bad information is just as ruinous to a business as the poor communication of good information. Today’s business leaders recognize that managers must be capable of gathering, analyzing and communicating information in meaningful ways. More immediately, your future success in business classes will largely depend on your ability to perform those tasks well. GEB 3213 Business Communications provides a supportive environment in which you learn how to think out business decisions through your knowledge of writing strategies, business, and business reporting techniques. The writing assignments build conceptual and writing skills necessary to communicate business conditions, strategies, policies and directives, research findings, and the like. You learn how to find, organize and communicate business information as you develop thinking through writing skills. The nature, purpose and techniques of key business communication formats are presented and discussed. You learn business fundamentals and writing strategies through the portfolio approach. It is based on multiple revisions of writing assignments, self-reflection on writing accomplishments, and your selection of some submissions for final grading. Writing will be assessed and evaluated using the portfolio approach. See the subsequent section entitled “Portfolio Writing, Self-Evaluation, Cover Letters and Other Responsibilities” for details. II. Texts: Required texts: Patzer, Gordon L. (1995), Using Secondary Data in Marketing Research, Westport, Connecticut: Quorum Books. (ISBN: 0-89930-961-5) Lehman, Carol M. and Debbie Dufrene (2002), Business