讨论局域电商务在高校的发展.docVIP

摘 要 21世纪是一个以网络信息技术为核心的信息化社会，随着世界经济一体化和全球化进程的加快，信息技术和计算机网络技术的应用越来越广泛。这为电子商务的发展提供了绝佳的契机。 一直以来，学校教育都被认为是促进社会流动和进步的重要工具。学校也是被教育者向被教育者实施教育的一个重要环节，也是当今的一种重要社会组织。在电子商务发展迅速的今天，学校这一曾经只有“教育者-书本-被教育者”运用模式的组织，不可避免的也会受到电子商务的冲击。 而作为最为活跃、最具活力的大学校园，传统的商务活动不再能满足这群学生需求，在大势所趋之下，校园电子商务的开展成为新形势下的必然趋势。 未来，随着信息化社会的不断发展和我国数字化校园建设的不断完善，在不久之后，校园电子商务将以更加强劲的势头在各大高校内迅速崛起。 校园电子商务的开发者和创业者，如若能根据学生的消费特点和消费习惯采取更加科学的市场营销策略，那么校园电子商务这一本就存在着巨大潜在市场的贸易模式一定会有广阔的发展空间。 关键词：局域电子商务；校园电子商务；广域电子商务；物流模式 ABSTRACT In the twenty-first century, the information technology network serves as the core of the information society. With the integration of the world economy and the accelerating process of globalization, applications of information technology and computer network technology are becoming more widespread. This provides an excellent opportunity for the development of electronic commerce. School education has long been considered to be an important tool in promoting social mobility and progress. The campus is an important part of the educational system, and also an important social organization. In the rapid development of e-commerce today, campuses that once focused on education, books, and students in the traditional offline sense will inevitably feel the impact of e-commerce. Traditional methods of business can no longer meet the needs of this group of students to satisfy their multi-faceted and technologically-dependent demands on campus. This shows the general trend that the development of electronic commerce has become an inevitable development under the new paradigm. The future, with the continuous development of information society and as the construction of digital campuses in China continues to improve, in the near future, campus e-commerce will gain more momentum and rise rapidly in universities. Campus e-commerce developers and entrepreneurs, if we can adapt marketing strategy according to the characteristics of students’ more scientific consumption and spending habits, the campus e-commerce will