sample marketing plan（样本的营销计划）.docVIP

 Sample Marketing Plan Insert your Business Name hereTable of Contents Page Executive Summary 4 History Current Status 4 Progress To Date 4 Situational Analysis 5 Existing Customers 5 Industry Summary 5 Future Scenarios 6 Environmental Influences 6 Product / Service Description 6 Competition Assessment 7 Competitive Analysis 7 SWOT Analysis 7 Marketing Strategy 9 Mission 9 Vision 9 Profile of Target Markets 10 Customers Potential Customers 10 Marketing Strategies 11 Marketing Mix 12 Services 12 Pricing Strategy 12 Place 12 Promotional Activities 13 Management Administration 15 Management 15 Implementation 15 Financial Projections 16 Cashflow Projections 16 Sensitivity Analysis 17 Evaluation 17 Conclusion 18 Appendix and Appendices 18 Sample Marketing Plan Executive Summary In this part of the marketing plan the entity for which the plan is written should be outlined. If the marketing plan is being developed for the benefit of internal or external viewers then this should be outlined here. Indicate that the plan is confidential etc. For example, include paragraphs like: This document is confidential and has been made available to the individual to whom it is addressed strictly on the understanding that its contents will not be disclosed or discussed with any third parties with exception of the individuals own professional advisers. History Current Status Briefly review where the business has come from. When did it start and how far has it progressed to date. If you are a start-up, this section will be short – however, if you are an existing business, you may wish to allow 4 or 5 pages to fully brief the reader. Progress to Date If you are an existing business explain the development of marketing activity to its present status. Use simple tables to summarise sales growth, customer/p