ppt课件-chapter two the modelof strategic communication（第二章modelof战略沟通）.pptVIP

The Model of Strategic Communication 1. Recognize importance of strategic organizational communication. 2. Name the four elements of strategic communication. 3. Understand how values ethics influence communication activity. 4. Set goals that are appropriate and effective. 5. Use situational knowledge to enhance communication. 6. Understand and demonstrate communication competence. 7. Understand causes methods of dealing with communication anxiety. Model of Strategic Communication The Organizational Framework Values are often clarified by examining the mission statement, which may include the following: Suggested Guidelines for Enhancing Ethical Standards 1. Maintain candor. 2. Keep messages accurate. 3. Avoid deception. 4. Consistently behave. 5. Keep confidences. 6. Ensure timeliness of communication. 7. Confront unethical behavior. 8. Cultivate empathic listening.  Discussion Question: How do personal values affect  organizational behavior? Consider this quote: A single injustice anywhere, is an injustice everywhere. Stand firm in the face of adversity and remain true to your conviction. Anonymous Organizational Structure Virtual Organization Tall Organization Flat Organization Organizational Learning Engage in adaptive learning. Understand organizational values. Develop specific knowledge of the organization. Observe the successes and failures of others. Get on-the-job training. Understand office politics. Dimensions of Communication Climate Supportiveness Participative Decision Making Trust, Confidence, and Credibility Openness and Candor High Performance Goals Goal Setting Process Competent Messages Need to Be… Specific Accurate Honest Logical Complete Succinct Deadline-oriented Relevant Timely Feedback-oriented Internal Communication Downward Communication Job instructions Job rationale Procedures and practices Feedback Upward Communication Employee performance Attitudes an