ppt课件-журналистиканачинаети…проигрывает（журналистиканачинаети…проигрывает）.pptVIP

Journalism Process in Modern Russia: to the problem of study and realization Formation of the unique information environment Perception of the new self-identification which is not constrained by acceptable restrictions. The world in mass consciousness: ?global information village?. Journalism and PR within mass information activities Journalism: all-round knowledge of life Journalism: Attention of the audience towards public but not corporate interests. Fulfillment of this task: through discussions being promoted by editorial staff but supported by the audience. The criteria defining quality of journalistic information:  Fixation of socially significant facts; Accuracy in using facts;; Reliability of sources being used; Existence of different views and thereby shaping of a discursive process. (McQuail D. (1994) Mass Communication and Public Interest: Towards Social Theory for Media Structure and Perfomance, pp 249-250 (in) D. Crowley and D. Mitchell (eds.) Communication Theory Today. London). Public relations: shaping of certain political, economic and other trends which favor actors initiating information. creation of positive, long-term links of between PR-actors and the audience. Journalism: difficulties of existence in any society National specifics of development of social and political life; Traditions of media culture; Priorities of state politics in the field of mass media. Media evolution as a reflection of the Russian political tradition Media dependence on the authorities; Absence of the private press during a long period of Russian history; Numerous censorship decrees; Absence of media law Power, society and media: evolution of the authoritarian relations 1. System of state control  (formation of the administration vertical);  Continuity of a problem conditions for journalism in Russia. Media tendencies: Concentration of the media capital to please to interests of the ruling power. Difficulties of develop