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Basic Buying Motive Review Gain or Profit? Status? Security? Achievement? Recognition? Satisfaction of Senses? Service to Others? NYC – Croton ETL Spec * * * * * * * * * * 2009 National Sales Meeting Electrical Division * Wastewater Vertical Market 2009 National Sales Meeting Electrical Division * Wastewater Vertical Market Wastewater Market Takeaways (5W’s)! Why Wastewater market focus? Where are these plants located? Who are the decision makers? What are their problems? And What product solutions do we have? When and what actions will we take to gain market share? Why WWT Market Focus? Continual growth market Broad TB product offering All sales territories have them Customer needs and appreciates high performance products Public funds everybody poops! “Report forecasts long-term growth for U.S. water market, despite infrastructure spending cuts.” “WaterWorld” article 12.10.08 Up-grades in WWT priority $41.1 Billion spending 09 -15 Who is the Market? Every City Seawater Desalination Fastest growing segment De-sal spent $130 million in 2008 Growth $1 billion by 2015 TB Potential: $9.1M Projects: 57 TB Potential: $4.5M Projects: 28 TB Potential: $1.3M Projects: 17 TB Potential: $4.1M Projects: 30 TB Potential: $7.8M Projects: 46 TB Potential: $5.8M Projects: 57 TB Potential: $17.6M Projects: 59 TB Potential: $2.1M Projects: 25 Source Reed Connect Estimated TB Potential $52 million Activities of a WWT Plant Safety, Constant Operation, Value in the purchase, quality, flexibility… Plant Manager Maintenance At the Facility Ocal Contactor certification. Cover warranty extension, local inventory…. Discuss Time/Cost savings Project Manager Foreman, Supervisor Purchasing Electrical Contractor Construction arm Go over TB resources. Catalogs, new products, on line specs - Arcat Project Manager Head of Engineering Engineering staff Purchasing Design Firm (MEP) Budget. Save them anything you win. Small towns will farm this work out.
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