网络广告和传统广告(宝贝).docVIP

目 录 TOC \o 1-2 \h \u HYPERLINK \l _Toc4276 摘要 PAGEREF _Toc4276 1 HYPERLINK \l _Toc15466 绪论 PAGEREF _Toc15466 2 HYPERLINK \l _Toc19798 网络广告和传统广告的概念 PAGEREF _Toc19798 3 HYPERLINK \l _Toc3091 （一）网络广告的概念 PAGEREF _Toc3091 3 HYPERLINK \l _Toc12874 （二）传统广告的概念 PAGEREF _Toc12874 4 HYPERLINK \l _Toc13198 网络、传统广告的特点 PAGEREF _Toc13198 4 HYPERLINK \l _Toc17014 （一）网络广告的特点 PAGEREF _Toc17014 4 HYPERLINK \l _Toc21070 （二）传统广告的特点 PAGEREF _Toc21070 5 HYPERLINK \l _Toc20232 （三）网络广告和传统广告的对比 PAGEREF _Toc20232 7 HYPERLINK \l _Toc28232 （四）广告对象 PAGEREF _Toc28232 7 HYPERLINK \l _Toc16815 （五）总结网络广告、传统广告 PAGEREF _Toc16815 9 HYPERLINK \l _Toc8116 参考文献 PAGEREF _Toc8116 10 HYPERLINK \l _Toc31208 后 记 PAGEREF _Toc31208 11 摘要 摘要：广告媒体众多，其中报纸，广播，电视是公认的三大传统广告媒体。随着社会的迅猛发展，以交互直接、传播广泛、针对性强、反馈及时等优势发挥着逐渐重要的网络广告起用，经过十多年快速的发展历程，向多元化的应用前进，互联网已经形成了规模。出现的网络广告，它具有传统媒体广告无法比拟的优势，既与传统媒体的优点相融合，又独自拥有自身的特质。我国的网络广告起步相对较晚，但形式和效果己初步得到认可，引起了广泛关注的是它拥有的巨大潜力和对传统广告模式的影响。由此研究网络广告和传统广告有着十分重要的意义。 关键词：网络广告特点；传统广告特点；网络广告较之传统广告对比； Abstract: A number of advertising media, including newspapers, radio, TV is recognized as the three major traditional advertising media. With the rapid development of the community to interact directly, spread wide, targeted, timely feedback, etc. play an increasingly important advantage of online advertising only use, after ten years of rapid development process, to advance a wide range of applications, the Internet has created Scale. Appears online advertising, it can not compare with traditional media advertising the advantages of both the advantages and the integration of traditional media, but also alone with its own characteristics. Chinas online advertising relatively late start, but the form and the preliminary results have been recognized, causing widespread concern is that it has great potential and the impact of traditional advertising model. Result of online advertising and traditional advertising has very important significance. Keywords: online advertising features;