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/ / Generation of video sharers is next big thing No. 1030, Nov. 13 , 2013 Page 3, 4 Would honesty help? In Focus Lead–in Activity Global Reading Words Expressions Speaking Time Generation of video sharers is next big thing Lead–in Activity Do you often watch and share videos online? Have you ever made a micro movie or micro video? What has made the entertainment so popular? Warm-up Questions Lead–in Activity A Video Clip How can we make a 6-second Vine video? Direction: answer the following questions. Global Reading 1. Why does the author say “we are living in an age of shrinking attention spans”? Because people have got used to conveying ideas and information in only a few words, a micro movie of just a few minutes or a micro video of only a few seconds. 2. Which online service offers the shortest video sharing, Vine, Instagram, or Weishi? Vine. Global Reading 3. What is, according to the Facebook report in 2012, the most effective means to convey messages? Video. 4. According to Zhang Wenyi, what has contributed to the emergence of video sharing? The fact that technological advances has allowed more people to create personalized video content and share it online. Global Reading 5. What are the critical hurdles for the development of the industry, according to the passage? The higher cost of time, the higher requirements for production, slow mobile Internet connections and the failure of the user-generated content business model. 6. Why is video sharing becoming so popular among young people? Because it relates to the diverse lifestyles of young people. Global Reading Words Expressions Direction: learn the following words and expressions by heart Words Expressions equivalent n. Something that is essentially equal to another 对等物 The word has no equivalent in English. 这个词在英语中没有对等表达。 translation Weishi, an app developed by Tencent Group, is the Chinese equivalent of Vine and Instagram. Words Expressions Even though sharing and watch