网络消费对大学生生活方式影响的研究.doc

题 目: 网络消费对大学生生活方式影响的研究 院系名称： 专业班级： 学生姓名： 学 号： 指导教师： 教师职称： 摘 要 网络的迅速发展使得网络消费开始走进人们的生活，影响并改变着人们的生活方式。伴随着网络成长的当代大学生的心理和生活方式比任何一代人都更深刻地烙上了互联网的印记，大学生作为网络营销品牌最具可塑性的培养对象，他们网络消费习惯和态度对于整个社会，对于网络营销甚至网络产业的发展方向有重要的作用。 基于国内外对网络消费的研究成果，本文主要对生活方式的相关问题进行研究。首先，本文综述了研究的背景、目的和意义，进而对网络消费的概念内涵进行了界定，并综述了生活方式的理论基础。其次，系统阐述了网络涉入以及网络互动对大学生生活方式的影响，并对收集到的数据进行分析。 通过本文的研究，得到以下主要结论：网络消费行为能够显著影响人们的生活方式，同时不同的网络消费行为对人们生活方式的影响存在一定差异。网络涉入与网络互动均能显著影响大学生的生活方式。 关键词： 网络消费 生活方式 网络涉入 网络互动 Title Network Ampact of Consumption on The Lifestyle of College Students Abstract The rapid development of network consumption makes network into peoples lives began, influence and change peoples way of life. Accompanied by a growing network of contemporary college students psychological and way of life than any generation defense all the more profound imprint on the Internet, college students as a marketing brand the most malleable of the training targets, their networks consumption habits and attitudes of the entire community, Network marketing network industry or even a re-direction of development to the role. Based on consumption of domestic and international network of research results, the paper mainly on lifestyle-related issues for research. First of all, this paper, the background to the study, the purpose and significance, then to connotations of the concept of network consumption was defined and reviewed the theoretical basis for life. Second, the system on the network involved in interactive network of university students and the impact of lifestyle, and the data collected to regression analysis. Through this research, give the following major conclusions: Internet consumer behavior can significantly affect peoples lifestyles, different networks consumer behavior impact on peoples way of life there are certain d