沟通与管理.pptVIP

Part　IV　　 Leading Chapter 10 　　　Communication Learning Objectives： After studying the chapter, you should be able to: 1．Explain why effective communication helps an organization gain a competitive advantage. 2．Describe the communication process, and explain the role of perception in communication. 3．Define information richness, and describe the information richness of communication media available to managers. Learning Objectives (cont’d) 4．Describe the communication networks that exist in groups and teams. 5．Explain how advances in technology have given managers new options for managing communications. 6．Describe important communication skills that managers need as senders and receivers of messages. Chapter Outline I. Communication and Management The Importance of Good Communication The Communication Process The Dangers of Ineffective Communication Communication Media II. Communication Networks* Communication Networks in Groups and Teams Organizational Communication Networks External Networks Chapter Outline (cont’d) III. Technological Advances in Communication The Internet Intranets Groupware IV. Communication Skills for Managers* Communication Skills for Managers as Senders Communication Skills for Managers as Receivers Understanding Linguistic Styles I. Communication and Management 沟通与管理 * Communication The sharing of information between two or more individuals or groups to reach a common understanding. 1. Importance of Good Communication Increased efficiency in new technologies and skills Improved quality of products and services Increased responsiveness to customers More innovation through communication I. Communication and Management 2. The Communication Process 沟通的过程 2.1 Phases（阶段）of the Communication Process: Transmission phase传送阶段in which information is shared by two or more people. Feedback phase 反馈阶段in which a common understanding is assured. Figure 10.1 The Communic