【创新设计-课堂讲义】2016-2017学年高中英语（牛津译林江苏专用必修四）配套文档Unit1PeriodOneWord版含解析.docVIP

Advertising Advertising is only part of the total sales effort，but it is the part that attracts the most attention.This is natural enough because advertising is designed for just that purpose. The simplest kind of advertising is the classified ad.Every day the newspapers carry a few pages of these ads；in the large Sunday editions there may be several sections of them.A classified ad is usually only a few lines long.It is really a notice or an announcement that something is available. Newspapers also carry a large amount of display advertising.Newspapers generally reach an audience only in a