Unit 11 The Media Period Two Lesson 2 and Lesson 3 课件（北师大版必修4，课标通用）.ppt

Unit 11 The Media Period Two Lesson 2 and Lesson 3 课件（北师大版必修4，课标通用） 8．________adj. 合适的 9. ________ n. 预算 10．________n. 幽默 11．________n. 捐献 12. ________v. 为……做广告 13．________ n．利润 14. ________ adv. 视觉地 15. ________ n．外甥， 侄子 答案　1.analyze　2.employ　3.legal　4.defend　5.argument　6.encouragement　7.pretend　8.suitable　9.budget 10.humor　11.contribution　12.advertise　13.profit　14.visually　15.nephew Ⅱ.短语天地 1．________保护……使不受侵害 2．________与……争论 3．________因……而责备某人 4．________集中于…… 5．________尊重某人的隐私 6．in favor of________ 7．in competition with ________ 8．attract ones attention ________ 9．be used to sth/doing sth________ 10．make contributions to ________ 答案　1.protect...from/against　2.argue with sb　3.blame sb for　4.concentrate on　5.respect ones privacy 6.支持　7.与……竞争　8.吸引某人的注意力　9.习惯于 10.对……作贡献 Ⅲ.预读理解 Fast reading：Read the passage carefully and choose the best answer. 1．Compared with modern advertisement, the classical advertisement is ________. A．attractive B．competitive C．simple 2. Advertisements need to ________ in direct competition with each other in the market place. A．hold and attract peoples attention B．be complicated C．be simple 3. To stand out, modern advertisements often combine________ to be attractive. A．pictures and words B．the highest standards of design with ideas linked to the products C．concept of freedom with the products 4. People know the main purpose of the advertisements is to ________. A．satisfy peoples needs B．develop economy of the city C．make customers spend money 5. Those advertisements that educate people to fight AIDS, save water and give up smoking are called________. A．service advertisements B．public advertisements C．private advertisements 答案　 1.C　2.A　3.B　4.C　5.B Careful reading：Read the passage carefully and tell the following statements true(T)or false(F). 1. Advertisements must be attractive and creative. (　　) 2. The purpose of all advertisements is to make customers spend money. (　　) 3. Producing p