国产动画遇冷的社会学分析.docVIP

国产动画遇冷的社会学分析 摘要 今天我国的动画市场大多被美国、日本等国的外来动画片所占领，而国产动画却被人们冷落忽视，我国的动画发展令人担忧。本次研究通过调查问卷收集所得数据，对有关动画的现状进行描述，对国产动画问题在经济层面、社会层面、心理层面、文化层面进行分析，进而针对问题提出对策和建议。 从观众心理动机和需求、改变国产动画刻板印象、重视动画虚拟社区互动、打造中国特色的动画文化、制定适合动画产业发展的政策提高动画质量发展产业链等方面提出了解决问题的具体方法，为国产动画遇冷问题的解决提供了一定的参考建议。此次研究创新性地提出了动画刻板印象、动画虚拟社区等新观点，并弥补了国产动画社会学系统研究的空白，舍弃了他人重复使用的老旧数据，寻找了许多最新数据资料，对国产动画问题更有现实意义。 关键词： 国产动画；中国特色动画文化；刻板印象；虚拟社区；社会政策 Sociological Analysis of omestic Animation Unwelcome Abstract Today Chinas animation market mostly by the United States, Japan and other countries of the foreign cartoon by occupation, and domestic animation has been cold-shouldered neglect, the development of Chinas animation worrying. This study through the questionnaire to collect data about animation, to describe the status quo, the domestic animation problems in terms of economy, society, culture, psychological level of analysis, and aims at the question to propose the countermeasure and the suggestion. This research put forward the innovative animation stereotype, animated virtual communities such as the new point of view, and to make up for the domestic animation sociology system research gaps, while others to reuse the old data, looking for a lot of the latest data, the domestic animation more practical significance. The study on improving the quality of animation from industry chain development, build Chinese characteristic animation culture, understanding the audience psychological motivation and requirement, change the domestic animation stereotype, to animation virtual community interaction, suitable for animation industry development policies and proposed for solving the problems of specific methods, for the domestic animation s problem was provided. Some suggestions. Keywords: Domestic animation culture; Chinese characteristics; stereotype;virtual community; social policy 目录 第1章 绪论 1 1.1 问题提出 1 1.2 理论回顾 2 1.3 研究意义 3 1.4 研究方法和对象 3 第2章 问卷调查分析 4 2.1问卷调查结果数据统计 4 2.2国产动画遇冷原因分析 8 第3章 建议和对策 12 3