【课堂新坐标】2013-2014学年高中英语译林牛津版必修四教学课件（目标分析+方案设计+自主导学）：Unit1-Period Ⅳ.pptVIP

●教学目标 (1)理解课文，掌握本学案中所给出的词汇，能够理解并能熟练运用。 (2)听懂课文中所给出的听力材料。 (3)能够用英语表述观点，并且给予支持性的理由。 (4)掌握英语广告的写法。 ●教学地位 本课时的主要内容是了解如何策划广告宣传活动；同时要求学生掌握英语广告的写法，因为写英语广告也是高考作文中以及日常生活中常见的一种应用文体。 ●新课导入建议 问题导入法：How do you build an ad campaign? That is to say, what questions must you consider before designing an ad? Ⅰ.判断正误 根据课文内容，判断正误 1．Anti-smoking ad campaign is mainly designed for high-school students.(　　) 2．Our main aim is to discourage all the people in the world from smoking.(　　) 3．If we can convince young people not to start to smoke，their parents must give up smoking.(　　) 4．We use this slogan and picture to ma