Starbucks Overpriced food and drink USI星巴克定价过高的食品和饮料使用.pptVIP

Schultz’s Second Act Jolts Starbucks Overpriced food and drinks Howard Shultz CEO and Former Chairman of the Board Revered by employees Owns 5% of Starbucks’s Shares Innovator Cut number of new stores opening in U.S. Focus on new stores overseas Phased out breakfast sandwiches Smell overpowered coffee aroma Temporarily shut down Retrain employees Better customer service Greet regulars by name Stopped movie and music promotions Encouraged Entrepreneurship among employees Wanted to create more eco-friendly stores Purchased coffeemaker Manufacturer Branding Differentiation Innov