EthnographyWorkshopHowtoAnalyzeTranscripts,Build课件.pptVIP

Ethnography Workshop How to Analyze Transcripts, Build Models,and Conduct Interviews Co-Organized by:Keith V Bletzer, Ann Millard and Isidore FloresContinuing Education Institute (CEI) #1010.0November 4, 2006 Saturday Boston, MA9:00 AM to 5:00 PMAmerican Public Health Association Annual Meeting Ethnography is a qualitative approach to study people scientifically through what is called “participant observation.” It generally entails: fieldwork in settings that may be inaccessible to other methods; interacting with people in everyday situations, as they go about their daily lives; systematic collection of data on what people say and do, using specific methods; description and analysis that seeks to follow “style” and “voice” of the community, that is, expressing how people speak/act and how they view the world Ethnography as Process ┬ Entry Contacts… Collect Data in the field activate strategy to answer research Q conduct interviews develop Field Notes sort, structure cross-check (verify) data Confidentiality andHuman Subjects Narrative = Narrative is a spoken or written sequence where one statement chronologically or logically follows another, such as, “She spoke, he replied.” = Narrative Analysts work with taped interviews (conversation) and they work with written text. = Knowing how narrative is structured is useful in coding a transcript. = Report is a basic “factual” statement. Report versus Narrative “We had a cat. Our cat liked pancakes.” “We had a cat. That cat sure was feisty. Our daughter would pat the cat on the head, and he would jump up on the table and eat her pancakes.” Report versus Narrative (cont) “We had a cat. Our cat liked pancakes.” Does family have cat: YES or NO. If yes, does cat eat pancakes: YES or NO. “We had a cat. That cat certainly was feisty. Our daughter would pat the cat on the head, and he would jump onto the table and eat her pancakes.” Who w