综合商务英语二册Unit 7.pptVIP

Time 3*90’ 综合商务英语教程 第二册 Contents: 1. What is E-business  2. Adverb  3. Writing goods description Objectives When the learners finish learning this unit, they should be able to know what is e-business how to use adverbs how to describe goods  1. Lead-in Do you have the experience of shopping online? If so, do you know that is a kind of e-business? The following paragraph will tell you what e-business is. 2. Vocabulary Building 1.cyber- 2.technical hitch 3.hacker 4.confidential 5.leakage 6.security Complete the following paragraph with the given words. log target assess enhance supplement increasing To specific Internet users, an number of companies are using “push” technology, which automatically delivers customized news and other information to users’ computers when they onto the Internet. Although organizations like Nielsen Media Research are developing technologies to audience measurement and tracking, it remains difficult to how many times the same person looks at an ad and who that person is. Although online promotions can be glamorous and sophisticated, they are not perfect. For a well-designed marketing mix, industry experts advice companies to use the Internet as a to other advertising media. target increasing log enhance assess supplement 3. Reading A.Based on your experiences of shopping online, make a list of your favorite shopping websites and explain why you like them. B.The following article was published in 2005 which told how Amazon became a successful enterprise among all the e-commerce platforms. Discuss with your partner and then summarize the reasons for success. Amazon: E-Commerce Success Story Read t