商务阅读Chapter 10.pptVIP

Chapter 10How Jack Welch Runs GE 目录 Special terms 1.Emerging markets(新兴市场) 2.Six Sigma（p 222） 3.Chain of command 指挥系统 4.Net earnings: refer to the amount a person or entity earns after certain types of allowable deductions are made. Before these deductions are made, the total amount earned is often called gross earnings. The difference between gross and net can be very important, especially when it comes to things like taxation. Intellectual capital is knowledge that can be exploited for some money-making or other useful purpose. The term combines the idea of the intellect or brain-power with the economic concept of capital, the saving of entitled benefits so that they can be invested in producing more goods and services. 6 Market share refers to a brands share of the total sales of all products within the product category in which the brand competes. Market share is determined by dividing a brands sales volume by the total category sales volume text analysis 1.How he has astutely moved the once Establishment-maker of things into services. (p. 211.line 3) An Establishment is understood as a public or private institution, such as a company or school. In its early and development stages, GE operated mainly as a manufacturer of aircraft engines, power generation, home appliances, medical instrument and many other products. In the past number of decades, the company has moved into services industries, such as financial services, and television programming. 2. He does it through sheer force of personality, coupled with an unbridled passion for winning the game of business: (p.211) Through the sheer force means because of his capacity for affecting the minds or behavior of others. She succeeded through hard work. 她努力工作取得了成功。 Unbridled means being unrestrained or uncontrolled. 不羁的,无法控制的. 3. First off, there are the thousands of students he has encountered in his classes at the Croton-on-Hudson campus, which everyone at GE just calls Crotonville