西方管理学(HUMAN RESOURCE)2.ppt

BusinessWeek TV’s Destination CEO Name: The Nielson Company CEO of Company: David Calhoun ? Themes: Technology ? Suggested chapters: 17 ? Short paragraph about the video. ? David Calhoun left a lucrative executive position at General Electric (GE) to become CEO of A.C. Nielson, a global information leader in providing measurement and analysis for media and entertainment companies. Calhoun spent 27 years at GE, but decided to leave for the privately held company famous for tracking television usage of households. The company uses technology-driven products to enable business clients to make informed decisions regarding their advertising spending. A.C. Nielson is part of The Nielson Company, a conglomerate whose businesses include Billboard Magazine and The Hollywood Reporter. ? Calhoun made a personal as well as a business decision to leave GE, but soon found himself leading an industry with a key challenge: helping outdated measurement tracking technology advance to the digital age. Under his leadership, A.C. Nielson is developing a technology roadmap which involves a comprehensive media rating system which will digitally record viewership; whether someone is watching a home television set, a television station passed in an airport, or an interactive billboard passed along the highway. ? 3-4 multiple choice questions with answers regarding video topics ? Before being named CEO of A.C. Nielson, Calhoun had a career at what company? General Electric CBS Wal-Mart Bank of America In what business does A.C. Nielson engage? Rating of major motion pictures Tracking and measuring viewership of various media sources Determining ad revenue value of magazine publications Tracking and measuring purchases in grocery stores A.C. Nielson is part of a conglomerate including which of the following companies? Sports Illustrated Time Magazine People Magazine Billboard Magazine 2-3 essay or discussion questions with suggested answers regarding video topics ? How might the Interne