译林牛津版必修4-Unit1AdvertisingWelcometotheunit（共15张PPT）.ppt

* Welcome to the Unit Advertising advertise[?dv?taiz] V 做广告 advertisement[?d v?:tism?nt] n 广告 (ad) product[ prDd?kt]n 产品 produce[prD dju:s]v 生产 service[ s?:vis]n 服务 be/ become aware [? we?] of 意识到 message 广告词 discount[diskaunt] n折扣 promote[pr?‘m?ut]vt宣传，促销 belong to属于 Ad 2 Ad3 Ad7 Ad8 What are ads used for? To sell products and services 2. To make people aware of the needs of others and the danger around them According to the ads we have just seen ,we can divide ads into two types, one is to sell products , which is called commercial ad; the other is to make people aware of the society or people who need help, which is called public service ad. 1.What else can CA promote, besides Adidas and airline service? 2. What about PSA? What can they make people aware of? Look at the following ads and try to think about what it is about and which type it belongs to. *