ResearchontheInnovationofOnlineBookingTaxiServicein.pdfVIP

Science Innovation 2017; 5(2): 70-76 /j/si doi: 10.11648/j.si11 ISSN: 2328-7861 (Print); ISSN: 2328-787X (Online) Research on the Innovation of Online Booking Taxi Service in China Based on the Perspective of Supply-Side Structural Reform Yan Xuhui 1 , Cui Bei 2 1School of Public Administration, South China Normal University, Guangzhou, China 2School of Network Education, South China Normal University, Guangzhou, China Email address: yanxuhui@ (Yan Xuhui) To cite this article: Yan Xuhui, Cui Bei. Research on the Innovation of Online Booking Taxi Service in China Based on the Perspective of Supply-Side Structural Reform. Science Innovation. Vol. 5, No. 2, 2017, pp. 70-76. doi: 10.11648/j.si11 Received: February 17, 2017; Accepted: March 16, 2017; Published: March 29, 2017 Abstract: The rise of online booking taxi service in China is not only the result of information economy development but also the result of the supply-side structural reform. From the perspective of the supply-side structural reform, the business model of online booking taxi service break the monopoly mechanism which derived from the franchise of traditional taxi industry. It changed the supply mechanism of traditional taxi service industry. The market access management principle of traditional taxi service industry has been changed from the single-closed franchise system into the multiple-opened permit system which encourages different business models coexist. On the other hand, the business modle of online booking taxi service employs morden imformation technology to improve the problem of information asymmetry between the passengers and the drivers. It effectively enhances the quality and efficiency of taxi service which improves the relationaship between supply and demand, and it sets up a kind of ‘win-win’ ecological economy. Keywords: Supply-Side Structural Reform, Online Booking Taxi, Information Symmetry, Value Innovation 供给侧结构改革视角下中国网络预约