中国汽车品牌在我国现状及其策略选择问题综述.docx

中国汽车品牌在我国现状及其策略选择问题 摘要 近几十年来，随着改革开放的深入和经济全球化的背景下，中国的汽车生产量逐年增加，在对成千上万辆车成立开始到数百万的汽车。在这一过程中，随着我国汽车工业的一个重要组成部分得到了自主品牌的快速发展，尤其是在乘用车领域，从红旗，建国初期的东风，凤凰，如少量的自主品牌，发展至今，以奇瑞、吉利、长安、比亚迪百家自主品牌，无论在生产规模上，或从品牌和技术内容的类型有很大的提升提升。但由于其自身的品牌在中国起步较晚，自主品牌与合资品牌的差距仍然存在，在国内轿车市场上主要被合资和外资品牌，市场利润大部分被外资方。如汽车市场对外依赖性太强，如何促进自主品牌的发展，已经成为中国汽车业的重要问题是面临的一个问题。 本文以促进我国汽车自主品牌发展为研究目标，通过对我国汽车自主品牌发展现状及制约因素进行分析，并对其进行比较研究，总结并提出相应的对策和建议，以期对自主品牌汽车的发展起到指导作用。 关键词: 中国汽车；自主品牌；发展现状及对策  Abstract In recent decades,with the deepening of the reform and opening up and under the background of economic globalization,Chinas auto production is increasing year by year,in the tens of thousands of car was set up to millions of cars.In this process,along with our country automobile industry is an important component of obtained the rapid development of independent brands,especially in the field of passenger cars,from the red flag,in the early days after foundation of dongfeng,phoenix,such as a small number of independent brands,the development so far,with chery,geely,changan,byd hundreds of independent brands,no matter on the scale of production,or from the brand and technology content type has a lot of ascension.But as a result of its own brand in China started relatively late,independent brands and joint venture brand gap still exists,mainly in the domestic car market by joint venture and foreign brand,market profit most of the foreign party.Such as car market dependence is too strong,how to promote the development of independent brands,has become an important problem of Chinas auto industry is facing a problem. In this paper,in order to promote our country automobile independent brand development as the research target,through to our country automobile independent brand development present situation and restriction factor analysis,and carries on the comparative study,summarize and put forward the corresponding countermeasure and the suggestion,in order to play a guiding role to the development of independent brands. Key words:C