Error Analysis of the Bilingual Packages from the Perspective of Equivalence Principle 英语专业毕业论文.docVIP

Error Analysis of the Bilingual Packages from the Perspective of Equivalence Principle Chapter 1 Introduction Nowadays, it is very easy for us Chinese people to see English versions of the words on the packages of Chinese products. Those that are easy to read, understand and memorize can always motivate customers’ purchasing desire and bring companies a great success and fortune from what they are endeavoring to sell. However, a large number of errors can be detected on these bilingual packages which may mislead the foreigners. Erros on the usage of words, sentence structures and semantics have made the foreigners puzzled. “Don’t eat the product with a swelling or leaking bag!”, which shhould be expressed as “Don’t eat the vegetable if the bag is broken or swelling! (涨袋、漏气请勿食用).” Translation on the package is different from other kind of translation and it is not literal translation at all. On some packages, Pinyin is adopted to take the place of English words. This can not be accepted by the foreigners, because Pinyin is not made according to the international phonetic symbol in spite of being made up of letters, for example, Xing qiu and Zhong yi can not be recognized by foreigners, so they had better be translated as “Globe” and “Satisfaction” as the name of products. Simple literal translation is not proper, either. Because of different cultures, some words daily used in Chinese are not elegant in English and the foreigners may think that the Chinese people are so “vulgar”. For example, a kind of well-known shoe polish we Chinese people are familiar with, called “Jin ji”, was once translated into “Golden Cock” which aroused the foreigners’ criticism because “cock” has some unpleasant meaning in English. Fortunately, now a better translation has been made: Golden Rooster. Proper and correct translation on the packages will attract the consumers and therefore bring fortune to the company. So, translating in a standard way is of great importance. In this resea