Euphemisms in International Business Negotiation 国际商务谈判中的英语委婉语.docVIP

Euphemisms in International Business Negotiation 国际商务谈判中的英语委婉语 Contents [摘要] 1 [Abstract] . 2 Ⅰ.Introduction 3 Ⅱ. The Definition and linguistic of Euphemism 4 2.1. Definition 4 2.2. The Linguistic Features of Euphemism 4 2.2.1.The Sense of Humor 4 2.2.2. Vagueness 4 Ⅲ The Pragmatic Function of Euphemism 5 3.1 Function of Politeness 5 3.2 Function of Respect 5 3.3 Function of Concealing 6 3.4 Function of Persuasion 6 Ⅳ.Applications of Euphemism in International Business Negotiation 7 4.1 Occasion of Rejection 7 4.2 Asking for Suggestions 7 4.3 Expressing Common Interest 8 4.4 Persuading and Convincing 9 Ⅴ Problems of Euphemism’s Application in International Business Negotiation 11 5.1 Problem Caused by Different Context 11 5.2 Problem Caused by Different Culture 12 Ⅵ.Conclusion 12 Bibliography 14 Euphemisms in International Business Negotiation 国际商务谈判中的英语委婉语 [摘要]英语委婉语作为一种普遍而又复杂的语言现象，具有积极的交际功能。从语用学的角度分析，英语委婉语具有礼貌的语言策略。委婉的语言，不仅表示客气，缓和气氛，而且能体现说话人的文化修养，从而更好的达到交际的目的；尤其是在表达不同的意见时，可以避免直接伤害对方的感情，更容易被人接受。委婉语常以模糊的形式出现，这种形式不仅可以试探彼此的意图，而且可以减轻和缓和说话人的语气，同时给自己留有余地，从而增加谈判的灵活性。 国际商务谈判实质上是各国，各地区的谈判者通过语言进行的经济活动。其成功与否在很大程度上取决于语言的运用。谈判双方既有合作的一面，又有冲突的一面。谈判的任何一方在与对方合作的同时，都力图赢得最大的利益。谈判双方无疑都需要适当的语言来表达，是己方在利益冲突比较厉害的方面占优势。语言的运用恰当与否将直接对谈判的结果产生影响。因此，使用有效的谈判策略及语言是必不可少的。而在商务谈判中正确得使用委婉语将会促进谈判的有效进行，最终达到双赢的效果。 [关键词] 英语委婉语 国际商务谈判 语用策略 作用  [Abstract] English euphemism is a kind of general and complicated language phenomenon, which has positive communication function. From pragmatics’ angle, euphemism is a kind of politeness strategies. Euphemism shows not only politeness ,softening the negotiating climate, but also cultural and moral worth on the part of a speaker ,so as to communicate much better .Especially in presenting different opinions, the speaker can avoid impairing others. Thus, this euphemistic presentation is more acceptable to others .Vagueness is a way of euphemism. It may help sound out each other’s intentions, soften the speaker’s tone, and leave some leeway for the spea