Expected Benefits from the Opening of Hong Kong Disneyland and the Existing Problems 香港廸士尼开业带来的预期利益及存在的问题.docVIP

香港廸士尼开业带来的预期利益及存在的问题 [摘要]这篇论文与香港第一个开业的主题乐园有关。廸士尼乐园, 一个世界闻名的主题乐园, 选择在香港建立她的第五个乐园王国。这件盛事对香港所有的市民应是既快乐也期待的。 可是, 由于受到环境变化和难以预料的因素影响, 香港廸士尼在开业后有不少问题产生。在这种情况下, 最迫切完成的是寻求可行的解决辨法。因此, 我们应该根据禾路廸士尼公司及香港政府就香港廸士尼开业前预期所产生的好处与实际运作后产生的问题作比较, 从而找出可行及适当的解决方法。 [关键词]香港廸士尼乐园; 禾路廸士尼公司; 预期利益; 存在问题； 解决办法 Expected Benefits from the Opening of Hong Kong Disneyland and the Existing Problems [Abstract]This thesis is about the first overseas theme park opened in Hong Kong. Disneyland, a world-class and famous resort theme park, chose to build in Hong Kong. It should be a grand occasion and welcomed by every Hong Kong citizen. Before the opening of Hong Kong Disneyland, the Walt Disney Company and the Hong Kong Government had a very high expectation on this project. So they predicted that Disneyland can bring lots of benefits such as large amount of profit, development of the tourism sector, and etc. However, the variable environment and unexpected factors caused lots of problems after the opening of Hong Kong Disneyland. Under these circumstances, the urgent thing needs to do is to find out the solution to the problems. So in this case, we should analyze the expectation by Walt Disney Company with Hong Kong Government and the outcome after the operation of Hong Kong Disneyland, compare these two situations and find out possible and suitable solutions. Key Words: Hong Kong Disneyland; Walt Disney Company; expected benefits; existing problems; tentative solutions Contents Chapter 1 A brief introduction of Hong Kong Disneyland 1 1.1 The famous theme park in the world 1 1.2 The Reasons for building Hong Kong Disneyland 1 1.2.1 Situation faced by Walt Disney 1 1.2.2 Situation faced by Hong Kong Government 2 CHapter 2 The Benefits 4 2.1 To Walt Disney Company 4 2.1.1 PROFITS 4 2.1.2 LOW CONSTRUCTION COST 5 2.1.3 POTENTIAL OF INCREASING TOURISTS (ATTENDANCE) 6 2.1.4 A STEPPING STONE TO ENTER THE CHINESE MARKET 8 2.2 To Hong Kong Government 8 2.2.1 STIMULATE HONG KONG ECONOMY 8 2.2.2 REDUCE U