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Jeremy Shinewald Founder/President, mbaMission Sept. 23, 2010 Standout Kellogg Essays Table of Contents Crafting Standout Kellogg Essays The Kellogg Essays mbaMission/Questions and Answers Section 1: Crafting Standout Kellogg Essays Crafting Standout Kellogg Essays: The Ground Rules The Ground Rules: Myths Destroyed Kellogg is a Marketing School! Three years: more students sent to consulting and… (believe it) finance Healthcare Real Estate Kellogg only admits those who emphasize marketing/teamwork Who should I be for Kellogg? What is the Kellogg “way”? “I know that your audience would love for me to say yes, and there are days when even I wish that there was a yes to that. But I would say no….The great thing both for applicants and for those of us in admissions is that no person is the same. That is something I am very conscious of with every single application I read. That’s a good thing. I advise people to put together the absolute best application you can, and I think a big part of that, as clichéd as this is going to sound, is really just being who you are. Not trying to be who you think we want to read about or who we want to hear in an interview. Just be you.” I Need to Constantly Reinforce One Story 5 The Ground Rules: Stop and Think! Multidimensional Brainstorming Don’t fit your story to teamwork You can’t turn a bad idea into a good essay Explore everything – even your personal life Investment Banker ● Analyst Morale Comm. ● Triathlon ● Religion Investment Banker: A Single Deal in Focus How did you educate an uneducated seller? How did you manage market conditions/expectations? Were there ethical implications of dealing with this person/timing? What was your relationship with your VP/MD like? Specialized knowledge of the field develop? The Ground Rules: Stop and Think! Banker: Stood up to internal pressure to get deal done in difficult market Completed “teach-ins” for seller and seller’s family Profound interest in biotech developed Analyst Morale Committ