4.corporateprofile汇编.pptx

C-E Translation of Corporate Profile: Critical Analysis Brainstorming What is a corporate profile? What are the functions of corporate profiles? Brainstorming Which types of text do corporate profiles belong to? Expressive Informative 企业的沿革、经营性质和目的、股东情况、注册资金、从业人员构成及人数、厂房状况、业务范围、联系电话和传真、联系人等 Vocative “calling” upon the readership to act, think or feel, in fact to “react” in the way intended by the text Brainstorming Are there any differences between English corporate profiles and Chinese corporate profiles? American Express Company, in business over 140 years, has grown and changed with the times. It started out in the express cargo business and later moved on to a variety of travel-related services. Today, it is becoming well known for its international financial operations. The original company was founded in 1850. It resulted from the merging of three firms involved in the express transport of goods, valuables, and money between the East Coast and the Midwest. By mid-1860s, it had 900 offices in ten states. It also had a major competitor called the Merchant Union Express Company. After several years of cutthroat competitions, the two rivals merged to become the American Merchants Union Express in 1873. 四联美发美容中心的前身是由上海的“华新”、“紫罗兰”、“云裳”、“湘铭”四家著名的理发店组合而成，1956年迁至北京。“四联”的迁京，带来了先进的理发设备和高超的理发技艺，并将南派理发细腻、时尚与北派理发朴实、庄重的艺术风格相融合，创作出的发型美而不艳，秀丽清新，在京城享有很高的声誉。 Brainstorming What are the differences between English corporate profiles and Chinese corporate profiles? 用词简单 Metrostav is one of the thriving leaders among Central European construction companies, characterized by sustainable growth of production performance and market value, with management levels meeting EU standards. Metrostav公司是中欧建筑公司中的龙头企业，势头迅猛，其生产业绩和市场价值持续增长，管理水平完全符合欧盟标准。 抽象名词 Reliability, security and customer proximity is included in the philosophy of PostBus Switzerland. 瑞士邮政巴士旅游局的理念是安全可靠、亲近顾客。 较多行业术语 The company further manufactures surface-treated textiles, especially waterproof vapor permeability texti