优秀商业分析ppt模板：消费者洞察力的财富The Future of Consumer Insights.pptx

Prepared by: Joel Rubinson, President Rubinson Partners, Inc. “Marketing and research consulting for a brave new world” E-mail: joelrubinson@ S/joelrubinson Oct 15, 2010 ;My role here today;Research Transformation Journey;On July 15th 2008, we began a journey;Bell Curve of Product Research Spending;The current landscape;7;A brand is a belief system, reinforced by a system of behaviors. ;;Are we at a “Strategic Inflection Point”, triggering a massive shift in strategy?;Why now?;Competing voices for consumer insights…;13;; ;The ARF Research Transformation Super-Council: Leaders;Future Forecast: Trends That Will Impact Marketing;;;Changing Economic Power Balance;The Challenges for Developed Markets;Glocalization;Our mission;Learning organizations always have their ear(s) to the ground. They are open minded, and their doors are open to new thinking, new trends, and new ideas. They intentionally seek out “newness” and find ways to democratize what is new, make it understood and acceptable, and make it available. The people they seek to connect with are their icons.;;Marketing Research Creed;The path forward