营销策略(Marketing.pptVIP

營銷策略(Marketing Strategy)文獻資源使用教學課程;本課程的具體安排;1.認識大學圖書館;大學圖書館的職能——服務性學術機構;大學圖書館的資源;2.1.1印刷館藏 Printed Resources——圖書 Books;2.1.2印刷館藏 Printed Resources——連續出版物 Series;2.1.3印刷館藏 Printed Resources——特藏資料 Special Collections;2.2電子館藏Electronic Resources;營銷學相關館購資料庫 Subscribed Databases;2.3其它館藏;大學圖書館的服務;參考服務 Reference Services;參考服務 Reference Services;流通服務 Circulation Services;3.營銷學文獻資源簡介;常用二次外部資料舉例;3.2 如何確定主題?;國會圖書館主題詞表 (LCSH);LCSH 舉例;3.3營銷學文獻資料簡介;3.3.1研究指引 和 書目(本館舉要) Research Guide Bibliographies;3.3.2 百科全書 和 學科專類辭典(舉要) Encyclopedias Dictionaries;3.3.3 統計資料 (本館舉要)  Statistical resources;3.3.3 統計資料 (本館舉要)  Statistical resources;3.3.3 統計資料 (澳門-詳見附件)  Statistical resources (see Appendix);3.3.4 年鑒 和 手冊(本館舉要)  Yearbooks Manuals;3.3.5 政府出版物(本館舉要)  Government Publications;3.3.6 企業名錄及其報告/分析資料(舉要)  Directories Industry reports / analysis …;;3.3.7 期刊及其索引(本館舉要)  Periodicals Indexes;3.3.8 學位論文(文摘與索引) (舉要)  Dissertations (A. I.);3.3.9 新聞資源(本館舉要)  News resources;3.3.10 法律/法規/政策彙編(本館舉要)  Codes / Regulations / Policies;3.3.11 其它資源 Misc.;Best Undergraduate Business Programs 1. University of Pennsylvania (Wharton) 2. Massachusetts Inst. of Technology (Sloan) 3. University of California–Berkeley (Haas) University of Michigan–Ann Arbor;2007年度全美商學院排名——U.S. News Top Business Schools 1. Harvard University 2. Stanford University 3. University of Pennsylvania (Wharton) 4. Massachusetts Institute of Technology (Sloan) Northwestern University (Kellogg) (IL) 6. University of Chicago ;American’s Best Graduate Schools Business Specialties: Marketing Ranked in 2006* 1. Northwestern University (Kellogg) (IL) 2. University of Pennsylvania (Wharton) 3. Duke University (Fuqua) (NC) Harvard University (MA) *This ranking was computed in January of the year cited, based on data from a survey sent out in the fall of the previous year. ;4.檢索工具及其使用方法;4.1.1 OPAC / WebPAC (本館) Online/Web Public Access Catalogues;;檢索入口 Access Point;全名檢索;主題/科目檢索;詳細結果; 檢