0133050866_vc MIS13_CH05_Case2_Salesforce-iPhone.pdfVIP

Management Information Systems 13e KENNETH C. LAUDON AND JANE P. LAUDON CHAPTER 5 IT INFRASTRUCTURE AND EMERGING TECHNOLOGIES CASE 2 S: SFA on the iPhone and iPod Touch VIDEO CASE SUMMARY S develops a mobile sales force management applicationSystems for the iPhone using Apple’s iPhone software development platform (SDK). A striking, contemporary example of the emerging digital platform where most computing will take place by 2015. L= 4:27. URL /watch?v=fwo2VbDA1Io CASE S is a leading provider of software-as-a-service applications delivered over the Internet. The SaaS model is a departure from traditional software bought and installed on machines locally. S has been very successful and has shaken up the software industry with its innovative business model. More information on S is available in Chapter 5 of the text. Apple is another company known for creative, disruptive new technologies and business models. One of its most recent products, the iPhone, represents this kind of technology. Apple opened up its iPhone platform to third-party developers shortly after releasing it. They provide what’s known as the iPhone SDK (software development kit) to developers free of charge. This iPhone is very different from other smartphones because of its third-party development environment. Third-party applications make the iPhone unique, and the iPhone is an example of an open development platform being beneficial to the parent company. S is continued Chapter 5, Case 2 : SFA on the iPhone and iPod Touch 2 just one of many companies hoping to take advantage of the iPhone platform to b