论中国先锋艺术的创作策略.PDFVIP

第 14卷 第 4 期 湖南工业大学学报 (社会科学版 ) V o.l 14 No. 4 2009 年 8月 JOURNAL OF HUNAN UN IVERSITY OF TECHNOLOGY SOC IAL SC IENCE ED IT ION Aug. 2009 论中国先锋艺术的创作策略 王美艳, 宁丹华 ( 湖南工业大学 包装设计艺术学院, 湖南 株洲 412008) 摘 要: 中国先锋艺术的颠覆性很强, 它们颠覆一些传 统的观 念, 颠 覆艺术 与自然 之间的 差异观、历史 唯物主 义和消费唯物主义不能 融合的对立观等。中国先锋艺术还擅长 用 可商 标性 !的创作策 略, 以 简洁、易辨识 的类似 形象不断地重复, 提高艺术形象的可识别性, 来推广和宣传自己的作品。先锋艺术家 们还通过反 讽的策略, 展现不 ??社会空间的过快融合 所带来的矛盾效果, 记录 那些抽 离了语 义内容 的语 言危机, 以 反讽和 掏空 语 言和 话语意 义 !的艺术形式, 让人们重新思考语言的存在价 值。 关键词: 先锋艺术; 先锋策略 ; 颠覆性; 可商标性; 反讽性 On the Tactics of Chinese Avantguard Art WANG M eiyan, N ING Danhua ( C ollege o f Package Design A rt o fH unan Un iversity of Techno logy, Zhuzhou H unan 412008, Ch ina) Abstract: Chinese artists alw ays take subversion as the ir strateg ies to create w orkings. They subvert the traditiona l concept of art and nature and subvert the concept o f comprom ising h istor icalm ateria lism and consum ption m aterial ism. Ch inese avant- guarde art is a lso good at using w hat can be tradem arked as the creative strategy. The sim ilar im age is sim p le and easy to identify. By constant repetition, the im age is useful for enhancing the artists repu tation and pub licizing the ir works. Pioneer artists also adopted irony as strategy to show the con flicting results brought about by the rap id integration of d ifferen t social space, to reco rd the crisis of language whose sem antic con tents ism ade em pty, and to irony and hollow out the m ean ing o f language and d iscourse. A ll these le t people reth ink the value o f language. K ey w ords: avantguard ar;t avantguard strategy; subversion; tradem arks; Iron