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Chapter 08 Negative Messages
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CHAPTER 8
Negative Messages
Refuse routine requests and claims
Break bad news to customers
Break bad news to employees
The direct strategyis appropriate fordelivering bad newsin some situations.
Reasons
Bad
News
Closing
Reasons
Bad
News
Closing
When . . .
The receiver may overlook the bad news.
Organization policy suggests directness.
The receiver prefers directness.
Firmness is necessary.
The bad news is not damaging.
The receiver’s goodwill is not an issue.
Using the direct strategy to communicate bad news appeals toefficiency-oriented writers who
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