客户利润贡献与订价策略进阶班.PDF

The IPS-Sendero ?x?W???????V?| Institute A division of IPS-Sendero Taiwan Academy of Banking and Finance 客戶利潤貢獻與訂價策略進階班 MAKING CUSTOMER PROFITABILITY MEASUREMENTS WORK Examples Exercises Case Studies 在強調客戶關係管理、交叉行銷至上的時 代，本課程將帶領您 Identify profitable customer segment assess profit potential effectively 找出最有價值客戶、有效評估並激發 客戶利潤貢獻潛能 Improve customer information gathering, analysis and use 增進客戶資訊蒐集、分析及交叉運用 效益 Make better product pricing decisions 運用內部計價策略，精進訂價技巧 INFORMATION Generate better customer service HOTLINE and retention Tel: 886-2提升客戶服務，擴大留客率 Fax: 886-2 Improve operational efficiencies Email：tabf@.tw 改善整體營運效率 28-29 June 2004 Taipei, Taiwan .tw/tw/mcpmw MAKING CUSTOMER PROFITABILITY MEASUREMENTS WORK COURSE OVERVIEW REGISTRATION DEADLINE CANCELLATION Identifying your most valuable customers — and POLICY finding ways to profitably serve the rest is the key to The registration form and fee must be submitted on or superior performance. before May 21, 2004. Cancellations must be received A comprehensive customer profitability measurement by May 28, 2004. After this date, 50% of the course process will give you a competitive advantage in fee will be charged as a cancellation fee. However, pricing, distribution, outsourcing and decision-making. substitutions will be permitted at no extra charge. But, identifying profitable customer segments and CHANGE OF PROGRAM knowi