Global Online Purchasing Fever.docVIP

PAGE  PAGE 7 Global Online Purchasing Fever 　　CONSUMERS worldwide have embraced the latest cyberpurchasing passion ?C overseas online shopping. From daily necessities like meals， toothpaste， and slippers， to furniture， electrical appliances， garments， and luxury items， cyber shoppers now have a global scale of choice. China has been foremost in the furor of this latest shopping mode， not only as its most popular source， but also for its abundance of avid overseas online shoppers. 　　 Shopping on Chinese Websites 　　Internet retailer Alibaba cleaned up once more during last year’s November 11 online shopping bonanza， nicknamed the Double 11 Festival， partly thanks to its overseas patrons. The commodities available on Chinese websites indeed attract many shoppers from abroad. 　　Since British multinational grocer and general merchandise retailer Tesco introduced the Laoganma brand of chili sauce， highly recommended by the New York Times， it has been a favorite both with Chinese overseas students and their local peers. 　　American housewife Debbie reportedly spends one third of her spare time surfing Chinese websites for bargains and smart outfits that are much admired by her neighbors. 　　In Russia， around 15 million citizens surf Chinese shopping websites. A survey of online consumption trends showed that China’s Taobao is the most popular shopping website among netizens in Japan ?C keen purchasers of the Chinese Dabao cosmetic brand， whose products sell online for just one tenth of the price at Japanese retailers ?C the U.S.， Russia， and the EU. 　　In addition to their high product quality， the popularity of Chinese products is attributable also to network advances. Results of a survey among foreign consumers showed that， in 2012 only three percent of respondents could name even one Chinese brand， but by 2015 this figure had risen to 23 percent. 　　Shopping on Chinese websites is now commonplace abroad. The PayPal and Ipsos Third Annual Global Report showed