2012年1月冷水江缇香美为境整体营销推广方案.ppt

以城市的高度创造价值;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;【 思 辨 】 审时度势…; 目 录 ;项目卖点整理提炼 CHAPTER1; 目 录 ;项目核心价值体系 CHAPTER2;缇香美境核心价值体系;缇香美境定位坐标; 目 录 ;项目总体定位 CHAPTER 3;项目总体定位 CHAPTER 3; 目 录 ;项目推广目标 CHAPTER 4;项目推广目标 CHAPTER 4;价值的整合— —推广策略 PROMOTION STRATEGY; 目 录 ;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.; 目 录 ;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;策略一 宝 马 推 广 打 造 豪 宅 中 的 宝 马X7;推广策略一;宝马X7;策略二 国 际 化 形 象 人物诉求，营造国际化形象;推广策略 二;策略三 巅峰生活演绎 寻找豪门生活符号;推广策略 三;策略四 名流豪门家族金童服务体系 打造贵族儿童人性成长及国际化教育平台;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;策略五 尊贵极致感官体验 打造全程国际化营销服务;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2