Lulu of the three major weakness.docVIP

 PAGE \* MERGEFORMAT 7 ‘Lulu’ of the three major weakness Lulu has always been considered a big banner of national industry, its strategies and tactics has been management sector, marketing, advertising, planning sector, and so many concerns. 1 ‘Lulu arrives, disagree about is no longer difficult to reach’ all over China in China. But in recent years seem Lulu fall asleep, there are also a little behind the brilliant problems and shortcomings. Lulu Group’s brand personality is losing production of 30 kinds of series of products, mainly products Lulu brand almond milk, while other products have not almond milk is so well-known and best-selling, why not? From the Lulu brand management strategy to analyze, structure and Coca-Cola brand Lulu is relatively similar, and even the length and depth of its brand far more than the Coca-Cola, but why Coca-Cola to become a world-class brand, but Lulu is not? To sum up the brand because of its own inadequate use of resources, resulting in a lack of generous policies, has also led to the brand’s future road is very narrow. Brand is no more than one carrier, one can not only see the product and corporate brands can also be seen through the brand a more macro stuff, including a country, a culture, a belief ... ... Coca-Cola contained transmission of American culture do not have to say ; Nokia’s ‘technology to people-oriented’ to tell the people not just high-tech products, is more of an enterprise as well as to convey a country’s attitudes and principles that act; while Lulu, compared with many companies seem a little too cautious. Lulu living in known as the World Cultural Heritage of the Chengde Mountain Resort, which is a big brand resource is located. How to Lulu and the world are also being linked to an entry point here. Chengde Mountain Resort in the world can come to understand the profound Chinese culture, Lulu is entirely their own place of origin through the strengths and Summer Resort organically combined to transmi