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Sale of the Road 3- Sales in the heart Skills
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‘Sale of the Road’ 3: Sales in the heart Skills
Previously described in the form of sales skills and great customer development techniques, this article focuses on the sale of some of the psychological techniques. Sales of psychological skills in sales techniques, be regarded as the high-level skills, because the form of techniques are very easy to learn and imitate, and psychology skills will need continuous training and practice. This article discusses the psychological skills mainly refers to the customer (generally refers to individuals or groups of consumers) to purchase and sales personnel should take the psychological coping strategies, the sales staff’s own mental skills training will be detailed below.
When we take the initiative (as opposed to the initiative to ask customers or purchase) to a client to sell a certain kind of goods to the customer make a purchase decision, during which customers typically go through four psychological stages: exclusion period, acceptance, and identity period of repeated Issue . Under normal circumstances, only experienced four stages of this deal was possible. According to the hearts of customers in different periods, and our response strategies and attitudes should also be different.
1, exclusion period
With supply exceeding demand in the market environment, marketing is everywhere filled with the voices of experienced sales staff when customers take the initiative to sell goods to us, the first reaction is - people who want to dig my wallet come. Conversely, if a client ask about or intend to purchase a commodity, then very few have such a reject, the transaction is also easier to reach. This is the contradiction between supply and demand in the consumer environment, customer mold consumer psychology.
We should be most cautious to deal with this step, many people think that the key to a deal paid off, customers ultimately determine the purchase link. In fact true, the customer is buying t
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