Second child brand of competitive strategy.docVIP

 PAGE \* MERGEFORMAT 8 ‘Second child’ brand of competitive strategy ‘Winner-take-all’ theory through market competition, the market surging, various people are not killing life and death. Whether business market or the consumer goods market, we are fighting for the ‘boss’ in the title. Competition is ruthless, and seating will always be to distinguish, after wind and rain finally justifiably enjoy oldest first advantage of a lot of silver is also a lot of ground to the arms surmise. Second child being defeated in the competition, then the oldest living conditions than the natural scenery, or even very difficult, hard going. From a brand marketing perspective, the market is often the first brand with the largest market share and popularity, customers are more willing to use their products and services, the first brand of large number of users tend to have high loyalty, which for the brand the value created is extremely significant. We should say, boss of the brand strategy is very successful. This article has no intention of re-icing on the cake, do wish to talk about the second child of the living conditions and development, and how should they adjust the brand strategy and development. To do a market the brand as the sail against the tree and her younger brother in order to survive and develop innovative products and services have to constantly enhance the brand value, the oldest competition for clients, with a view to expand its market share, earned profits. Otherwise, not only by far thrown to the side of the oldest, was also third child honests and four to catch up, no more settled of the office. As a comparative disadvantage and her younger brother how to develop their own brand strategy, and gradually build to compete with the boss’s brand then? Marketing to her second child as the market challenger, or market follower. Market challenger’s role is to through a variety of strategies to the market leader and other competitors to challenge in an attempt t