Strong medicine is the best way through the crisis Bright Dairy.docVIP

 PAGE \* MERGEFORMAT 14 ‘Strong medicine’ is the best way through the crisis Bright Dairy (This article written on June 10) in 2005 although only the last half, but I believe that in the end when the inventory is entirely possible with the ‘crisis years’ to describe this year. During which the protagonist, of course, ultimately, just suspected of ‘will degenerate Depot milk processing re-sale’ of the light. Speaking of Bright Dairy, I believe, in the past few days, is its public relations and market planning department of the most busy time, is its most senior and worried when the sales department. Because they have to spend in front of this is being intensified, and very likely to magnify the crisis. Light in the past few days, the crisis public relations initiatives TV exposure, Zhengzhou in Henan Guangming Hill Union Dairy Company Limited was ‘will degenerate Depot milk processing re-sale’ of events, immediately raised a storm in the market: Shocked by the bright-line verbal abuse scandal in the light of consumers ‘dark’, Daihatsu ‘the Chinese people to drink milk is not even raise cattle’ sighs, and vows and light ‘Dear John’; from south to north of the paper, Internet and other media, in a short period of time within two or three days, showing out into the involvement of exponential growth; Bright Dairy’s sales soon by the incident Qian Lei and impact of the June 8, was exposure of products - plastic soft milk in Guangzhou and other information faster penetration of the city, its sales had been adversely affected or even close to a standstill. Of course, Bright Dairy is not in a crisis before the omission. In contrast, bright people’s responses can even be used to describe quickly. However, in response to a crisis just before the fast is not enough, fast in the moves even more important. Unfortunately, light as most of the companies facing the sudden crisis, as performed panic, faint strokes out of stacked, so that the more they want out of the crisis