Super Purchasing Guide Reform-oriented shops on the terminal pattern of competition.docVIP

 PAGE \* MERGEFORMAT 14 ‘Super Purchasing Guide’ Reform-oriented shops on the terminal pattern of competition In the current domestic cosmetics market, the cosmetics specialty stores channel in this segment has experienced 20 years of development, although its business model and scale of operation have become increasingly mature, and its operation processes and effective management have also been perfected; however, accompanied by the same industry the competitive environment and the homogenization of the deteriorating situation has continued to intensify competition, Japan-based franchise store terminal competition pattern has undergone tremendous changes, their impact is far-reaching. By crises January ago, in the author of a recent training session, there have been daily chemical industry, the agents asked a friend to the author: In many county-level market, a street over there more than 20 cosmetics shops, each month the Chang and opening, which in the end Why? The face of fierce competition in the situation, cosmetics shop operators and how should we plan ahead, survival innovation? ! The shop is now the business is deteriorating, shrinking sales continued to commit serious need manufacturer support and help, but manufacturers are ‘unreliable’ it? ! Regional brand sales agent only targets and tasks of supervision, the manufacturers of regional managers know only to see displays and sales, and no one to help us to solve their own single-store sales, and the crux of the problem, if this situation continues, Japan-based specialty stores, how it developed from the fundamental ? ! ... ... The face of the package issue, the author did while calmly and impermeable to water, but after the end of training sessions for several days, on the real business of the circumstances of these incidents have been or in the author’s mind tossing it is difficult to really calm down. Then soon, the author’s own on this issue with a friend (now a domestic Line, brand marketi