Tarzan Five Sacred Mountains wine can only use the brand-.docVIP

 PAGE \* MERGEFORMAT 18 ‘Tarzan’ Five Sacred Mountains wine can only use the brand? In 2006, Shandong Taishan Group of San Miguel source of liquor sales income is above 600 million mark, profits and taxes 135 million, respectively, year on year increase of 20% and 15%, in one fell swoop from Shandong four families in the liquor brand sales jumped to fourth place on the true the ‘Lu Wine’. Taishan special song caused the rise in the wine industry thought Lu also from Taishan special song will be the development trajectory is not difficult to find Tarzan’s ‘non-Lu wine’ growth pattern has developed a unique ‘Tarzan phenomenon’. This is special not only because of Shandong Taishan only song out of the province and popular in Fujian, Guangdong, Jiangsu and Zhejiang as long as nine years, but also because since 1995 -2006 11 years, the Taishan Tequ has undergone a ‘standard king’ of the impact of packaging wine and the concept of wine able to adhere to self-interference in steady development. Annual sales income of 2 billion yuan to 600 million yuan. Foreign market by less than 10% to 60%. Dominated by medium and low product mix into medium and high grade products account for 89%. Remarkably, not only the source of San Miguel in 2006 to become Shandong Taishan only wine was awarded ‘Top Ten Chinese liquor-making industry competitive brand’ liquor brands, more striking is the 2006 introduction of Taishan Tequ core high-end image products’ five mountains only use ‘, catering terminal price is as high as 370 yuan / bottle, and the core strategic market straight to take the high-end platform market in Shandong Province, Jinan, the provincial capital city, and put forward a’ five mountains only use ‘as a national integration products,’ the first accounted for Jinan, Shandong unified toward the national ‘strategic development goals. Taishan special song to face trajectory and strategic offensive, Taishan Tequ ability to achieve market-oriented, and really be a strong cou